Marketing
Most industries like to surround what they do in arcane, industry-specific terminology – and marketing is especially guilty of this. “Blue bird”, anyone? “Comfort factor statements”? “CRM”? “RTR”? “TMUP”?
No, us neither.
Actually, we think marketing’s pretty simple: define your product or service; define your market; and figure out the best way of promoting the former to the latter. That might be via direct marketing, or print media, or the internet, or PR, or a mixture of all the above, plus a few more elements thrown in.
But before you do anything, talk to BHP.
We listen. We want to know what you want. Where do you see the business in, say, five years’ time? Will there be new products and services to factor in? Is this an isolated, one-off initiative, or part of an ongoing strategy? Do you just want to add a little “wow-factor” to an already successful strategy? Bottom line: do you really need third-party expertise?
Only once we’ve gained a thorough understanding of your aims and objectives will we start making recommendations – and (if you want us to) putting the pieces of the jigsaw in place.
It’s an approach that works, if our list of satisfied clients is anything to go by (and we’d be happy to introduce you to one or two).
So give us a call, or drop us an email. And find out how you and your market can get to know each other better.